Metropolitan Inter-Faith Association — MIFA

Communications and Fundraising Strategy

It was a scary time for this critical social service nonprofit: The pandemic was moving quickly and everything about the way they delivered meals to seniors, found emergency housing for the unhoused and worked to keep families together changed overnight. Before that, though, MIFA had also lost key communications staff, and needed strategic fundraising writing, event communications support and media relations help pronto.

That’s where I stepped in to support the CEO and senior staff, consulting on fundraising messaging and producing fundraising letters along with regular donor communications. I also helped produce MIFA’s key fundraising events, including a direct-mail driven No-Go Gala as well as Our City, Our Story, a key annual fundraising event that was held virtually first the first time. That work included developing themes, writing and producing invitations and other communications tools, including a set of video stories and interviews to explain the difficult topic of eviction, the topic of Our City, Our Story that year.